Has the Bristol Mayor learnt the wrong lessons from Cambridge Analytica?

Joanna Booth
7 min readFeb 26, 2020

On February 19, I revealed that Bristol City Council had contracted for £90,000 with a social media company called Impact Social so they could analyse what was being said about the mayor.

There are three issues with this contract: 1) the cost is very high for a time when the budget had just been cut by £33 million; 2) we don’t know what the purpose of the data collection was; and 3) there seems to be no clearly presented GDPR notice about how this data is to be/being used and for how long it will be kept.

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